Simon Karata

I've always been curious and intrigued about how people see and interact with the world around them. Ever since I attempted to remake the F1 website 4 years ago, I found myself exploring the intricacies of human perception, cognition, and ultimately, human-computer interaction.

My background has shaped my design philosophy to prioritize minimizing cognitive load for users. In a world where people juggle countless products daily, the last thing I want is to create yet another hurdle. Instead, I strive to craft experiences that invite users in, encouraging them to explore deeper without feeling lost at the front door.

One thing I really love about design is how small details can subtly shape people's experiences. It's not merely about aesthetics; it's about hitting that sweet spot where everything feels just right. This is why I find joy in crafting playful micro-animations, fine-tuning the perfect spring animation, and humanizing interactions to reflect genuine human intentions. Think about it—it's often the little things that make your day!

At the heart of my work is empathy. Keeping in mind that there's a complex, unique individual on the other side of the screen inspires me to adopt a multi-layered approach to design. My goal is to craft products that make people feel fulfilled and seamlessly weave into their daily lives.

From elegant swiss design to perfectly crafted japanese details, there is always something new to discover and appreciate in the world of design. I love exploring different cultures and their unique approaches to aesthetics and functionality.